Blar i BI Open på forfatter "Wickmann, Ina Kyrkjebø"
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Assessing implicit and explicit attitudes in green consumerism : the implicit association test, the theory of planned behavior and the influence of socially desirable responding
Wickmann, Ina Kyrkjebø; Brente, Jenny (Master thesis, 2013-02-08)The market for green products and services has expanded along with the increased public attention to environmental issues. Consumer research has relied mostly on direct measures of self-report. Despite the growth in consumers ...